High Fashion International Group

Corporate Culture

High Fashion Group upholds our core values of “fulfilling ourselves in fulfilling others” and “benefiting ourselves in benefiting others”. We are always happy to fulfil other’s happiness, and exercise the power of “never repeating the same mistake” and “no venting of anger on others”, to support employees growth and development.

Our goal is to foster a harmonious and inclusive working environment to nurture a corporate culture of equality, respect, freedom, responsibility and trust, aiming at a big family of love, professionalism, dedication, commitment and enthusiasm.

Core Values

Put the Needs of Others before Your Own

The most lasting and fulfilling achievements are often earned by helping others fulfill theirs. When you focus on helping your teammates, customers, and others succeed, your eventual payoff will always be far greater than expected.

The most lasting and fulfilling achievements are often earned by helping others fulfill theirs. When you lend a helping hand to your teammates, customers, and others out of genuine concerns, your eventual payoff will always be far greater than expected.


Quality is Our Priority 

It is not only about the quality of the product, but also the quality of service. Always be commited to provide our customers with high-quality products and the best service. Put our customers at the heart, comprehend and satify customers' needs, and strive to go above and beyond.


Consciousness of an Entrepreneurship

Think in a way that an entrepreneur does. Be market-oriented and take teamwork into consideration. Be it success or failure, take responsibility with the whole team.

The High Fashion Attitude

No Repeated Mistakes or Shirking of Responsibility 

Never repeat the mistakes made. Be responsible for the mistakes when facing difficulites or adversity and be positive when overcoming the challenges. Reflect on the problems and ensure it would not happen again. 


Creativity and Innovation

Creativity and innovation is a powerful driving force for the company’s development. It is also the magical power that helps employees to improve and succeed. These two elements shall be reflected in all aspects of production and management, from technology, product to work procedures.


Managing for Tomorrow

Have a sense of crisis and the ability to detect hidden danger. Take comprehensive precautions and develop a strategy that covers all possible scenarios, thus regain the initiative and turn any crisis into an opportunity.

More corporate culture
A dedicated workforce and a people-oriented company
A dedicated workforce and a people-oriented company
A dedicated workforce guarantees dedicated work done, with a graceful heart. No matter how difficult it is, we respect and enjoy our work. Be prepared to face challenges and solve them with all strength. With a positive mind, jump over hurdles and do not let past fear trouble us. Be calm even if problems seem unsolvable at the moment.
Be Frank
Be Frank
Being frank means speaking your heart. Be consistent in our words and our acts. Sincerity brings harmony, and only a harmonious relationship ensures effective communication.
Customer-oriented
Customer-oriented
Customer satisfaction is our greatest concern. Strive to fulfill their demand even when it seems undoable, treating it as a breakthrough opportunity to step out of our comfort zone.
Integrity
Integrity
Abide by the company's policies, values, rules and regulations, which are set to uphold fairness, honesty and integrity in our work.
Market-Oriented
Market-Oriented
Center on the market’s demand. Observe and study how market changes and capture the market shares before anyone does. Bring quality pieces to the masses.
Sense of Urgency
Sense of Urgency
Be prepared for danger in times of peace. Take precautions before crisis arises. Stay alert and be ready to fight whenever necessary. Smell the crisis, and create opportunities to turn things around.
Execution Power
Execution Power
Start with one small step each time and improve our execution power with great sense of urgency. Think quickly and respond fast with passion.
Quick Response
Quick Response
Be committed to solve every single problem. Do it fast and never give up. In this way, we make ourselves strong, and so as the company.
A Right and Positive Attitude
A Right and Positive Attitude
Keep the right heart and right mind when things change. See through the problems of the past and of the upcomings and do not let them bring us down.
Faith, Solution, Action, Proof
Faith, Solution, Action, Proof
Faith: Have faith in one’s own capability. Endure all difficulties and complete the tasks. Solution: Understand the problem, and collect comprehensive information so as to face the problems, understand them and solve them. Action: Formulate a detailed plan to solve the problem, and put the plan into action. Proof: All work done should achieve its targeted result. We must double check to make sure.
A Learning Enterprise
A Learning Enterprise
One can learn anywhere, anytime. Be open to learn from whoever that may teach us, and whatever we may improve on.
Strength of Unity
Strength of Unity
High Fashion is one community. Although people take on different roles and responsibilities, we share the same goal. Tolerance, humility and openness are key to building a unified force. Proactiveness, continuous learning and sincerity are the facilitator.
Effectiveness
Effectiveness
Aim to be effective in every strategy we adopt. It is the company’s goal and mission that guides our work. Work the hardest to push the results and achieve the goal.
The Three Golden Principles (Passion, Cost-Efficiency, Professionalism)
The Three Golden Principles (Passion, Cost-Efficiency, Professionalism)
Passion: Be persistent, serious and committed at work. Cost-Efficiency: Always pay attention to cost control, saving and efficiency. Make the most out of the least. Professionalism: Strive for perfection with an innovative mind. Create products that fulfill and amaze our customers.
Circumstances alter cases
Circumstances alter cases
Market information empowers us to find the best strategy. Whether we are able to make the most from each case depends on whether we could outperform our competitors. In face with fierce market competition and challenges, cope with them and sail along.