On 29 June, 2019, the 3rd General Meeting of Hangzhou City Brand Promotion Association was successfully held in Narada Resort & Spa Liangzhu. The theme of the meeting was to complete the election of the 3rd Council of the Association, thus advancing the development of Hangzhou's city brand business with a higher starting point and better services.More than 100 representatives from Hangzhou's relevant intelligentsia, media sector, industrial and business circles, and the government attended this meeting, working together towards the goal of building "quality of life" for Hangzhou and making Hangzhou become a "world renowned city".Hangzhou City Brand Promotion Association, as a new "multi-layered" social body, has been committed to promoting the building of Hangzhou city brand since its establishment in 2007. The credibility, cohesion, and influence of the association have been increasing.▲Voting on the list of suggestions of the 3rd CouncilAs a member unit of "Hangzhou City Brand Promotion Association", High Fashion was invited to attend the conference and participate in the general voting, witnessing the further growth and breakthrough of the association.After the election of the 3rd Council, industry leaders from different fields exchanged and shared their ideas and thoughts on the two themes of "enhancing interaction between city brands, industry brands and corporate brands" and "human value and internationalisation of brands". They had a comprehensive and thought-provoking analysis on how to strengthen brand communication from a professional perspective.As a part of Hangzhou corporates in the new era, High Fashion has been striving to build the city brand of Hangzhou. In the course of building brands together, the brand of High Fashion has achieved high-quality development at the same time.The city's industries and enterprises are an important source of vital elements for city brands. It requires more forces and participation for shaping and upgrading city brands. As a member of the promotion association, High Fashion will continue to actively respond to the city's brand building requirements, tell the "High Fashion story" and be a "characteristic brand" as a representative for the city, and provide strong support for Hangzhou to build a "City of Quality of Life".

In order to fully implement President Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era and the spirit of the 19th CPC National Congress of “Speeding up Reform of the System for Developing an Ecological Civilization, and Building a Beautiful China”, and carry out the district committee’s strategic deployment of “Better Environmental for the District”, the Xiaoshan District Federation of Trade Unions actively responded to the initiative and called on leading enterprises and their employees to actively participate in the "beautiful factory" project to help build "beautiful Xiaoshan".On the afternoon of 28th May, the launching ceremony of the "Beautiful Factory, Trade Union in Action" activity was held in High Fashion (China) Business Park. Mr. Gu Dafei, Vice-Chairperson of the Standing Committee of the Xianshan District People’s Congress and Chairman of the District Federation of Trade Unions, Fang Jun, Deputy District Mayor of Xiaoshan District, relevant leaders of the Office of Xianshan District "Beautiful Factory" project, principal officials of the Xiaoshan District Federation of Trade Unions and cadres of government bodies, Vice Chairman of the Federation of Trade Unions of towns and bureaus, Trade Union employees, Beautiful Factory Construction pilot enterprises, 51 Grassroots Trade Union Demonstration Enterprises, volunteer employee representatives, regional trade union chief mediators and media reporters attended the ceremony.Ms. Zheng Lu, General Manager of High Fashion (China) and Party Secretary, participated in the launching ceremony and delivered a speech as a representative of the pilot enterprises of the Beautiful Factory Construction.The launching ceremony marks the official start of the construction of the "Beautiful Factory" in Xiaoshan District. The reason that High Fashion Business Park was chosen as the location for the ceremony was because they speak highly of the beauty of the unique ecological characteristics of High Fashion Business Park, which serves as a model for many companies to build "beautiful factories".What exactly is a "beautiful factory"? What interpretation did the Xiaoshan District Federation of Trade Unions give to this initiative? Let's get to know it together.The establishment of "Beautiful Factory" focuses on four elements, which are the beautiful environment of the factory, the beautiful environment of the work site, the beauty of corporate culture and the green development. They can be realized by implementing four actions: environmental sanitation in the factory area, garbage sorting activities, improvement of staff quality, and establishment of long-term rules and regulations. These actions lead to six key tasks, which are to improve the environment, improve infrastructure, deepen waste classification, standardize board and lodging management, strengthen environmental protection, and enhance staff education, so as to achieve the goal of "cleaning, greenifyng, beautifying, and lightening".Ms. Zheng Lu, General Manager of High Fashion (China) delivered a speech on behalf of pilot enterprises.As the representative of the pilot enterprises of "Beautiful Factory", Ms. Zheng Lu gave an introduction of High Fashion’s efforts in the initiative to optimize the construction of the ecological business park, and stated that High Fashion would continue to further enhance the sense of responsibility and urgency of the company to become an enterprise with excellent environment and strong capabilities.Flag Presentation Ceremony of Pilot Enterprises and Employee RepresentativesAfter the flag presentation ceremony of the pilot enterprises and employee volunteer representatives, Fang Jun, Deputy District Mayor of Xiaoshan District, put forward relevant opinions on how to implement the work of creating a "beautiful factory". Gu Dafei, Chairman of the District Federation of Trade Unions, announced the official launch of "Beautiful Factory, Trade Union in Action".Fang Jun, Deputy District Mayor of Xiaoshan District gave a speech.Gu Dafei, Vice-Chairperson of the Standing Committee of the Xianshan District People’s Congress and Chairman of the District Federation of Trade Unions, announced the launch.Knowledge TrainingVisiting High Fashion's Centre for EmployeesThe Training SiteAfter the launching ceremony, hundreds of representatives of trade union employees, representatives of pilot enterprises in the beautiful factory construction, and representatives of 51 demonstration enterprises of grass-roots trade unions gathered at the High Fashion's Centre for Employees to participate in the "beautiful factory" construction knowledge training.Ms. Huo Mingming, Chairman of High Fashion Trade Union, delivered a speech.Huo Mingming, Chairman of High Fashion Trade Union, introduced High Fashion's efforts and results in the construction of "green factory" and sustainable development in recent years.The construction of "beautiful factory" is an important way for Xiaoshan striving to build a "beautiful city", and it is also a project that is achieved for the present and will stand in the future. From now on, High Fashion will continue to implement the green and sustainable development strategy to respond to the requirements of the "Beautiful Factory" construction, and strive to live up to the title of "China's Most Beautiful Factory Area".Green Ecological FactoryFocusing on sustainable development goals, the company has accelerated the construction of supporting facilities in the business park, and established a low-carbon recycling environmental protection system through green management of the garment industry chain. We have achieved safe, efficient, harmonious and healthy development of the corporate economy and environmental protection.In 2018, High Fashion was awarded the world's pestigious textile eco-label certification, and has since become the only silk enterprise in the world that holds both OEKO-TEX® and MADE IN GREEN by OEKO-TEX® certifications, and is also the first silk company in China to obtain MADE IN GREEN by OEKO-TEX® certification.Scan the QR code to check out the details of High Fashion's certificationModern Production BaseRegarding production and manufacturing, High Fashion adheres to the concept of intelligent manufacturing and innovation-driven industrial development, and has realized the construction of digital, intelligent and modern factories. In the business park with a total area of 2.7 million sq. ft., the three major production bases of printing and dyeing, garrment, and knitting have been equipped with spacious and clean workshops, modern working spaces and standardized 6S management systems.Rich Employee EngagementAdhering to the core value of “fulfilling ourselves in fulfilling others, benefiting ourselves in benefiting others”, High Fashion is also committed to providing employee engagement activities and supporting facilities. We set up a library, audio-visual room, gym and other facilities for employees. We care about and enrich employees’ spare time by establishing a staff club with various cultural and sports activities such as hiking, running, photography, etc. High Fashion puts our corporate culture into practice.

High Fashion helps non-local students studying in Hangzhou have a deeper understanding and better integration into the development of Hangzhou. We build a platform for exchanges between Hong Kong, Macao and Taiwan talents and the city of Hangzhou. On May 15, 2019, a group of Hong Kong, Macao and Taiwan students studying in Zhejiang Sci-Tech University visited High Fashion’s modern garment production base, Hangzhou's representative garment enterprise, to gain an in-depth understanding of the status of innovation and development and discuss the employment prospects of foreign students in Hangzhou with Ms. Pan Fengjiao, Director of the Human Resources Sharing Center, and Mr. Xu Mei, Manager of the Sustainable Development Department.The delegation of teachers and students from High Fashion Womenswear Institute also participated in this exchange activity. Both the University and the Institute look forward to more cooperation and exploring opportunities in the future.In the forum, the Human Resources Sharing Center first introduced High Fashion's current development, innovative management model, corporate employment, and talent training strategies, so that students had a preliminary understanding of High Fashion. Then the students proactively spoke out and shared their thoughts in the discussion session which was interactive and engaging. A student majoring in design at the Zhejiang Sci-Tech University said that it is much easier to stay in the mainland for work now than before. The school and society are encouraging them to stay in Hangzhou for employment. He asked when large-scale enterprises like High Fashion with trading and processing business that emphasizes innovation recruit interns, what the ratio of engineering major and business majors would be. If one is interested in marketing, he would like to know if High Fashion would give design students the opportunity to get to know more about the market.Ms. Pan Fengjiao, Director of the Human Resources Sharing Center, answered the students’ questions one by one in detail, and said that talents are paramount to a city's development. Only when Hong Kong, Macao and Taiwan students in Hangzhou feel more about the city’s charm and know more about the opportunities of career development, can they find their own value and build the sense of identity. High Fashion always welcomes international students from various majors for internships at the company. Regardless of the major, as long as you are outstanding, High Fashion can provide you with suitable platform and positions. Even if you are interested in developing in fields different from your major, the company will give you the opportunity of continuous learning.After a relaxing and pleasant face-to-face exchange, the first stop the students visited was the R&D Center of High Fashion Garment Branch.▲Students observing High Fashion's 3D custom tailoring software operation closelyThe students were interested in understanding the process of modern garment production on the spot, and showed a keen interest in 3D custom tailoring and other cutting-edge technologies. Many students majoring in fashion design even asked for further in-depth understanding and learning.▲Visiting High Fashion's digital printing workshop▲Visiting the printing, dyeing and finishing workshopIn the digital printing workshop, students watched the operation of digital printing machines. Machines like printers with high speed, wide-width format and high precision are a revolutionary breakthrough in the traditional printing and dyeing industry. After the visit in person, they all exclaimed how innovative and well-developed the silk industry is and admired the development of High Fashion's industrial technology.Although it was raining on that day, the students who travelled in the High Fashion Business Park remained enthusiastic and unaffected. The purpose of this visit is to let schools and enterprises to communicate in order to guide the inflow of talents from Hong Kong, Macao and Taiwan, and to accurately match them to the right roles. As an international modern fashion enterprise covering the entire fashion industry chain, High Fashion hopes to help more young people at home and abroad understand the current situation in fashion industry and the silk culture, and see its brand new charm under the influence of science and technology. We also look forward to this kind of connection bringing unlimited possibilties to all of us!

Traditional enterprises will not stay stagnant and await their doom in the era of digital economy. Digitalisation is an unstoppable trend, and it will completely transform traditional manufacturing companies. The digitalisation of Hangzhou's industries is in full swing.The 2019 Hangzhou Brands • Quality of Life Review Press Conference was held at the Hangzhou White Horse Lake Creative Eco-city International Convention & Exhibition Centre on 10 May 2019. The event was attended by over 300 guests coming from the academia, media and business sectors.The press conference illustrated the quality of life in Hangzhou from three perspectives, namely high quality development, high quality governance and high quality of life. New trends and phenomena happening in Hangzhou were thoroughly researched and assesed, and the top 10 phenomena of the year were selected. Having actively embraced the digital economy and comprehensively implemented ""Internet + Manufacturing"", High Fashion's digital transformation project was awarded the "2019 Hangzhou Brands • Quality of Life Review - Event of the Year".The Quality of Life Review is one of the most iconic and influential events that focuses on the lifestyle preferences and characteristics of Hangzhou. It depicts the progressive quality of life in Hangzhou in a unique, narrative manner.High Fashion's digital transformation project was awarded the "High quality development module - The phenomena of traditional enterprise being empowered by digitalisation - Event of the Year". This has proven that Artificial Intelligence (AI) technology, Internet and digitalisation are now the new drivers of development. The trend of digital economy is pushing for reforms in the traditional manufacturing industry, and this phenomenon is one that cannot be ignored.At the press conference, High Fashion (China)'s Deputy General Manager Mr Ye Gonghui was invited as a special guest to join the live broadcast.When talking about the changes that traditional enterprises go through under digital empowerment, Mr Ye said that although High Fashion is a traditional manufacturing enterprise, it has been pushing for digitalisation for years. From measures in smart manufacturing like digital printing, 3D tailoring to digital management, High Fashion has always been an advocate and expert in digital technology. In the future, High Fashion will continue to devote itself to the development in mechanisation, informatisation and intelligentisation, and help promote the implementation of China's plan on building Hangzhou as the First City with a Digital Economy in China.After a vigorous voting process, High Fashion's silk fashion and activewear brand Silkism was selected and it made a stunning appearance at the brand experience exhibition area. Silk fabrics, plant fibres, 3D designs, digital printing… all these features have made Silkism one of a kind. High Fashion's strong digital capabilities are pivotal to the realisation of Silkism's brand concept - "pursuing a better life".As a garment manufacturing enterprise with a fully vertical supply chain and diversified business, High Fashion has always been innovating new products and enhancing product quality. These principles guide us to continously strengthen our in-house research capabilities and promote the sustainable development of industrial digitalisation.At present, High Fashion has yielded fruits and received recognition for its efforts in building its digital infrastructure.Digitally-driven and delicacy management is essential to the transformation of traditional manufacturing enterprises. In the era of High Fashion's digital transformation 2.0, we must embrace new trends, continue to promote the integration of digital technology into our supply chain and establish a comprehensive digital system in order to realise sustainable development. We believe that under this premise, High Fashion is not far from achieving the goal of becoming a high-end intelligent manufacturing enterprise.

Qian Youqing, Executive Vice President of the China Silk Association (CSA), visited High Fashion on 12 April to study the current industrial development of silk printing and dyeing, and its future prospects. Ms Kathy Zheng, General Manager of High Fashion (China), Mr Tao Yaoding, Deputy General Manager of High Fashion (China) and General Manager of High Fashion (China) Printing and Dyeing branch, and other senior staff accompanied Mr Qian's visit.Mr Qian and his team had an in-depth visit to understand the current development and experiences of High Fashion, a leading company in the field, so that he can promote further improvement in the development of cocoon and silk. His observations at High Fashion would form the basis for him to set out the future directions of the silk printing and dyeing industry for the government, and formulate solutions to tackle the major challenges faced by the industry.Mr Qian and his team visited High Fashion's dyeing, finishing, traditional and digital printing workshops, and gained a deep understanding about High Fashion's latest plans and developments in areas such as digital empowerment and lean management. They also discussed ways of enhancing digitalisation within the silk industry with High Fashion's top management team.Silk is Hangzhou's icon. The rise of digital economy has redefined the future development of the silk industry. Under this new business environment, companies must be able to identify new development opportunities. High Fashion's company leaders then made a detailed introduction about how High Fashion adapts to the needs and policies under this new era, and its effort in driving innovation.During the meeting, Mr Tao introduced High Fashion's printing and dyeing technology, and its goals in green manufacturing, environmental protection and sustainable development. He stressed that High Fashion will spare no effort to build a harmonious enterprise-nature relationship, so that we can pave a green path that is beneficial to the economy, society and natural environment.Ms Zheng also discussed High Fashion's current plan and measures in corporate digitalisation with Mr Qian and his team. After understanding High Fashion's current targets and directions, Mr Qian and his team gave high recognition to High Fashion's technologies and philosophy. They also put forward their new expectations for automation and smart manufacturing in the silk industry.CSA's visit not only provided guidance and support to High Fashion's work, but it also recognised High Fashion's position as a "frontier" in the development of the silk industry. High Fashion will take this opportunity to continue to innovate and push for transformations, enhance the industrial environment and strengthen its high quality silk industry chain.

In order to further drive digital transformation, and promote the implementation of China's plan on building Hangzhou as the First City with a Digital Economy in China, leaders of the Hangzhou Municipal Commission of Economy and Information Technology went to the business park of High Fashion (China) on 13 March to do a site visit regarding High Fashion's supply chain integration project. Ms Kathy Zheng, General Manager of High Fashion (China) and Secretary of Party Committee, Mr Ye Gonghui, Deputy General Manager of High Fashion (China) and the managers of High Fashion's digital transformation projects attended the meeting.During the meeting, managers of High Fashion's digital transformation projects reported the progress of implementation, and elaborated on the blueprint and detailed plan of the project.Based on the company's two-year strategic development plan, High Fashion launched its digital transformation project in 2018. Under the objectives of "Moving online, Data-driven, Intelligence and Automation", High Fashion already started to enhance its soft skills and hardware, and our progress is evident. The first stage was completed in 2018, including 9 projects touching on smart manufacturing, financial integration and internal control (human resources, finance, OA, etc.), basic databases, big data platforms, etc.In 2019, High Fashion will step up its efforts to promote digital transformation, upgrade its core business and realise high quality development. The second stage will focus on three areas - smart manufacturing, supply chain management and big data platforms. A total of 25 projects are expected to be completed in this stage.Ms Zheng explained that High Fashion's digital transformation is nothing like developing a simple digital infrastructure. It penetrates into all aspects of production and management of the entire industrial chain of printing and dyeing, garment manufacturing and retailing. These measures will greatly enhance the efficiency of the company's internal resource allocation and reduce internal transaction costs.Therefore, not only should traditional manufacturing companies improve their competitiveness through digitalisation, but they should also realise that the role of digitalisation in companies has changed from being an extra change driver to a fundamental lynchpin. The support we receive from the government has been key to the successful implementation of High Fashion's digital transformation project.Having listened to our latest progress, leaders of the Commission spoke highly of High Fashion's endeavours in its transformation and upgrading, and its unwavering pursuit for improvement. They also provided constructive advice on how High Fashion should seize future opportunities and tackle challenges along its pathway towards further digitalisation.As a forerunner of the silk and garment manufacturing industry, High Fashion has the abilities, solid foundation and courage required for transformation and upgrading. The spirit of innovation lies at our core. We hope that through continuously pushing for digital transformation, High Fashion can become the benchmark of digital development and intelligent transformation within the silk and garment manufacturing industry.