![](https://high-fashion-assets.s3.ap-east-1.amazonaws.com/wp-content/uploads/2024/07/08045431/sustainability-banner-1-scaled.webp)
![](https://high-fashion-assets.s3.ap-east-1.amazonaws.com/wp-content/uploads/2024/08/12053249/about_us_1-scaled.webp)
About Us
2024
Integrating Fashion with Innovation and Sustainability
Founded in 1978, High Fashion Group (0608.HK) is a modern fashion enterprise embracing sustainability and innovation that has built a multi-national business covering the entire fashion industry chain, including fashion design and production, printing & dyeing, retail & wholesale brand business and innovation hub & industrial park.
Headquartered in Hong Kong, High Fashion has expanded its global footprints by establishing sales and marketing offices in the US and Italy, and our own garment factory in Cambodia. We have also set up production bases across China and Southeast Asia to maximise the production flexibility and achieve a competitive edge in our supply chain. Together with our stable quality management system and comprehensive capabilities in innovation of textile and garment, we keep expanding and growing our business into different fields, including sportswear, activewear and athleisure.
Corporate Positioning
Sustainability, Creativity and Innovation
An All-in-one Supply Chain Model
Fashion Ecosystem - WL District
Business Philosophy
![Technological Change](https://high-fashion-assets.s3.ap-east-1.amazonaws.com/wp-content/uploads/2024/08/12063047/about_us_timeline_1.png)
Technological Change
In order to transform and upgrade traditional industries, we have continuously keep up with advanced technologies. By implementing new technologies into our production process, such as 3D, artificial intelligence, big data, and blockchain, we have established a smart supply chain.
Supply Chain Sustainability
High Fashion upholds the spirit to diversify and innovate. We are ready to dive deeper on sustainable garments and introduce active wear and athleisure wear. We proactively integrate and allocate all resources to elevate ourselves to the next level of innovation skills, creating High Fashion’s one-of-a-kind products and providing customers with quality products and services.
![Supply Chain Sustainability](https://high-fashion-assets.s3.ap-east-1.amazonaws.com/wp-content/uploads/2024/08/12063050/about_us_timeline_2.png)
![Evolve over Time](https://high-fashion-assets.s3.ap-east-1.amazonaws.com/wp-content/uploads/2024/08/12063053/about_us_timeline_3.png)
Evolve over Time
To thrive, High Fashion is driven to respond to change in time. We assess and predict the future trends with foresight, planning and continuous learning. We adapt to the rapidly-changing market and look for opportunities hidden in change; adjust and upgrade our organization, processes and talent and skill base ahead of the curve. Challenging the status quo to keep improving ourselves, High Fashion acts fast and swift with strong strategy and powerful and effective execution.
Our Journey of Glory and Dreams
Corporate Culture
High Fashion Group upholds our core values of “fulfilling ourselves in fulfilling others”. We are always happy to fulfil other’s happiness, and exercise the power of “never repeating the same mistake” and “no venting of anger on others”, to support employees growth and development.
Our goal is to foster a harmonious and inclusive working environment to nurture a corporate culture of equality, respect, freedom, responsibility and trust, aiming at a big family of love, professionalism, dedication, commitment and enthusiasm.
![](https://high-fashion-assets.s3.ap-east-1.amazonaws.com/wp-content/uploads/2024/08/12053254/about_us_3.webp)
Core Values
Put the Needs of Others before Your Own
The most lasting and fulfilling achievements are often earned by helping others fulfill theirs. When you focus on helping your teammates, customers, and others succeed, your eventual payoff will always be far greater than expected.
Quality is Our Priority
It is not only about the quality of the product, but also the quality of service. Always be commited to provide our customers with high-quality products and the best service. Put our customers at the heart, comprehend and satify customers’ needs, and strive to go above and beyond.
Consciousness of an Entrepreneurship
Think in a way that an entrepreneur does. Be market-oriented and take teamwork into consideration. Be it success or failure, take responsibility with the whole team.
![](https://high-fashion-assets.s3.ap-east-1.amazonaws.com/wp-content/uploads/2024/08/12053256/about_us_4.webp)
The High Fashion Attitude
No Repeated Mistakes or Shirking of Responsibility
Never repeat the mistakes made. Be responsible for the mistakes when facing difficulites or adversity and be positive when overcoming the challenges. Reflect on the problems and ensure it would not happen again.
Creativity and Innovation
Creativity and innovation is a powerful driving force for the company’s development. It is also the magical power that helps employees to improve and succeed. These two elements shall be reflected in all aspects of production and management, from technology, product to work procedures.
Managing for Tomorrow
Have a sense of crisis and the ability to detect hidden danger. Take comprehensive precautions and develop a strategy that covers all possible scenarios, thus regain the initiative and turn any crisis into an opportunity.