Digital empowerment, Creating a smart future | High Fashion’s digital transformation project awarded the ‘2019 Hangzhou Brands • Quality of Life Review – Event of the Year’

Traditional enterprises will not stay stagnant and await their doom in the era of digital economy. Digitalisation is an unstoppable trend, and it will completely transform traditional manufacturing companies. The digitalisation of Hangzhou’s industries is in full swing.

The 2019 Hangzhou Brands • Quality of Life Review Press Conference was held at the Hangzhou White Horse Lake Creative Eco-city International Convention & Exhibition Centre on 10 May 2019. The event was attended by over 300 guests coming from the academia, media and business sectors. 

The press conference illustrated the quality of life in Hangzhou from three perspectives, namely high quality development, high quality governance and high quality of life. New trends and phenomena happening in Hangzhou were thoroughly researched and assesed, and the top 10 phenomena of the year were selected. Having actively embraced the digital economy and comprehensively implemented ”Internet + Manufacturing”, High Fashion’s digital transformation project was awarded the ‘2019 Hangzhou Brands • Quality of Life Review – Event of the Year’. 

The Quality of Life Review is one of the most iconic and influential events that focuses on the lifestyle preferences and characteristics of Hangzhou. It depicts the progressive quality of life in Hangzhou in a unique, narrative manner.

High Fashion’s digital transformation project was awarded the ‘High quality development module – The phenomena of traditional enterprise being empowered by digitalisation – Event of the Year’. This has proven that Artificial Intelligence (AI) technology, Internet and digitalisation are now the new drivers of development. The trend of digital economy is pushing for reforms in the traditional manufacturing industry, and this phenomenon is one that cannot be ignored.

At the press conference, High Fashion (China)’s Deputy General Manager Mr Ye Gonghui was invited as a special guest to join the live broadcast.

When talking about the changes that traditional enterprises go through under digital empowerment, Mr Ye said that although High Fashion is a traditional manufacturing enterprise, it has been pushing for digitalisation for years. From measures in smart manufacturing like digital printing, 3D tailoring to digital management, High Fashion has always been an advocate and expert in digital technology. In the future, High Fashion will continue to devote itself to the development in mechanisation, informatisation and intelligentisation, and help promote the implementation of China’s plan on building Hangzhou as the First City with a Digital Economy in China.

After a vigorous voting process, High Fashion’s silk fashion and activewear brand Silkism was selected and it made a stunning appearance at the brand experience exhibition area. Silk fabrics, plant fibres, 3D designs, digital printing… all these features have made Silkism one of a kind. High Fashion’s strong digital capabilities are pivotal to the realisation of Silkism’s brand concept – ‘pursuing a better life’.

As a garment manufacturing enterprise with a fully vertical supply chain and diversified business, High Fashion has always been innovating new products and enhancing product quality. These principles guide us to continously strengthen our in-house research capabilities and promote the sustainable development of industrial digitalisation.

At present, High Fashion has yielded fruits and received recognition for its efforts in building its digital infrastructure. 

Digitally-driven and delicacy management is essential to the transformation of traditional manufacturing enterprises. In the era of High Fashion’s digital transformation 2.0, we must embrace new trends, continue to promote the integration of digital technology into our supply chain and establish a comprehensive digital system in order to realise sustainable development. We believe that under this premise, High Fashion is not far from achieving the goal of becoming a high-end intelligent manufacturing enterprise.