On 29 June, 2019, the 3rd General Meeting of Hangzhou City Brand Promotion Association was successfully held in Narada Resort & Spa Liangzhu. The theme of the meeting was to complete the election of the 3rd Council of the Association, thus advancing the development of Hangzhou's city brand business with a higher starting point and better services.

More than 100 representatives from Hangzhou's relevant intelligentsia, media sector, industrial and business circles, and the government attended this meeting, working together towards the goal of building "quality of life" for Hangzhou and making Hangzhou become a "world renowned city".

Hangzhou City Brand Promotion Association, as a new "multi-layered" social body, has been committed to promoting the building of Hangzhou city brand since its establishment in 2007. The credibility, cohesion, and influence of the association have been increasing.

▲Voting on the list of suggestions of the 3rd Council

As a member unit of "Hangzhou City Brand Promotion Association", High Fashion was invited to attend the conference and participate in the general voting, witnessing the further growth and breakthrough of the association.

After the election of the 3rd Council, industry leaders from different fields exchanged and shared their ideas and thoughts on the two themes of "enhancing interaction between city brands, industry brands and corporate brands" and "human value and internationalisation of brands". They had a comprehensive and thought-provoking analysis on how to strengthen brand communication from a professional perspective. 

As a part of Hangzhou corporates in the new era, High Fashion has been striving to build the city brand of Hangzhou. In the course of building brands together, the brand of High Fashion has achieved high-quality development at the same time.

The city's industries and enterprises are an important source of vital elements for city brands. It requires more forces and participation for shaping and upgrading city brands. As a member of the promotion association, High Fashion will continue to actively respond to the city's brand building requirements, tell the "High Fashion story" and be a "characteristic brand" as a representative for the city, and provide strong support for Hangzhou to build a "City of Quality of Life".